About Us

Our Mission is to ensure our brands are differentiated, authentic and desirable. This is made possible by combining our traditional values of quality and integrity with innovative design and relevancy produced in a stimulating and creative environment.

From Humble Beginnings

  • Since 1926, Flair Industries has been making and marketing fine tailored clothing, and today is considered somewhat of an Australian suiting icon.
  • Flair is an independently owned and operated family business with a heritage that’s over 80 years old and now in its 3rd generation.
  • All styling and product development is and always been done in-house and supported by a local sales team.
  • Flair has always recognized the need to have a competitive edge in pricing and quality from the factory to the retail floor – and have merchandised accordingly.
  • All flair suits regardless of price have premium quality attributes with the difference mainly due to fabric, lining and styling detail.
  • We travel to Europe’s leading fashion capitals for inspiration
  • We deal directly with the worlds best mills, for trends in colour, texture, and fabric construction.
  • Our design team put together ranges seasonally that reflect current trends, incorporating changes not only in the fit, but also the shapes of our garments.
  • Our vision is to remain one of Australia’s leading apparel companies. Our focus and commitment will see us at the forefront of the industry well into the future. We have a fierce commitment to ensure that only the very best garments reach our customers, a commitment that is matched by our ability to find new and better ways of doing it.

Brands Under Licence

  • Over the past few decades the company’s growth has been dynamic, via its own brands and following its very successful brand strategy.
  • From 1988 to 2003 we established Hugo Boss in Australia under a joint venture with Hugo Boss AG.
  • Since 2004 Flair Industries has been the sole distributor in Australia & New Zealand of the British Label Ted Baker London – No Ordinary Designer Label. Ted Baker is available at David Jones and premium fashion boutiques in Australia and New Zealand.
  • We opened our first Ted Baker Store on Little Collins Street, Melbourne, Australia in August 2007. We then opened our second store at Chadstone in October 2009, our third store opened at Westfield Sydney in October 2010. In August 2011 our fourth store was opened at Britomart, Auckland, New Zealand.
  • In 2006/2007 Flair Industries acquired the tailored sub licenses for the US & the UK designer brands Geoffrey Beene and Jeff Banks, which are sold predominantly in David Jones & Myer respectively.
  • In 2010 Flair Industries acquired the tailored licence for the Marcs CBD range & Brooksfield brand.
  • In addition to these licensed brands, we are a key player in the Australian private brand market for tailored garment development & supply, specifically for department stores, discount department store chains and vertical store operations.


  • We are a key tailored apparel supplier to Myer, David Jones, Target and to major independent stores.